A Crime Of Fashion | Top Hat, Tails & Cheap Plastic Bib! |
I know there are plenty of practical reasons we have these bibs, particularly at the one day events, and in the cross country phase, but I can't believe, in this age of technology we can't find a way round this out dated and totally ridiculous accessory.
As you can see from the picture above there is also a 'commercial' opportunity in these cheap plastic bibs as part of sponsorship packages. Now, I know from previous experience that branding on bibs is not the make or break point of sponsorship deals. I don't think you'd ever see pictures from the dressage of Badminton or Burghley in the national press if these bibs were used, it just looks too ugly.
So Much Effort To Look Good | Spoilt! |
So what's the answer? Well, here what I think we should do. Ditch the bibs altogether. Each rider & horse has a unique Eventing Number, we should drop the running order number displayed in the bib for one or both of these unique numbered displayed on the saddle cloth and the riders' back, a bit like a football shirt. Incidently, Zara Phillips has recently launched a clothing brand around her FEI number.
The popularity of these Air Jackets, which already come in a range of colours, I'm sure will lead to prices dropping and the ability to have them made in custom designs, it wouldn't be a huge leap in the manufacturing process, and this along with ditching the bibs will allow riders to truly build merchandising and branding opportunities, as the cross country shirt is the most purchased fashion item at 3 day event tradestands.
By the way, you really must buy one of these Air Jackets, they really have proved their worth, and I'll be putting it on my Essentials list, even though I've yet to buy one - perhaps they'll sponsor me, and save me the cash!
Fashion & Safety in one post, who'd thought it possible?
Be Safe & Look Good (and recycle your bib in protest!)
I'm interested to see how the GPS tracking system will work for the endurance riders at WEG in a couple of weeks time. The riders will carry devices the size of a computer mouse in their hip pockets which will enable officials and spectators to monitor their progress on big screens dotted around the Horse Park. They will be represented by their country's flag, and I imagine it will look rather like old fashioned Pac-Man. Is this something that could be adapted for cross country? Or even keeping tabs on young children?
ReplyDeleteI agree, it's a very interesting application of technology, and should look quite cool. There are already plenty of GPS solutions for tracking your children or pets, and you can even use an iPhone to do the same.
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